1) Seaweed extract, by itself, may have some nutrients in it, but it should not be considered to be a fertilizer.
2) Not all seaweed extracts are the same, and I know nothing about Neptune's Harvest, but I use KelpMax at a tablespoon per gallon with no issues.
3) Excessive treatment can be detrimental to the plant, but I believe that is more related to frequency than dose, within reason. The plants' response to the hormones takes about 2-3 weeks to go through its full cycle, so I'd not treat any more frequently than that - personally, I prefer a month.
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