I have a similar one that I got at Lowes. It's my most vigorously growing Phal -- it has added four huge leaves in just a few months. It lives in a souteast facing window in my bedroom, and I'm hoping it will rebloom this winter with the cooler temps.
On my blue orchid, it appeared as if they injected the color near the base of the inflorescence and covered the hole with wax.