Naming Sibbed and Selfed Neofinetias

[Shoreguy]

Are there any generally accepted rules as to whether the offspring can be given the same name as the parents or a new name if substantially different and is the decision subjective?

I am particularly disturbed by the naming of selfed and sibbed Neofinetia Toyozakura offspring with the name of the parent yet not resembling it in the least, a con on the purchaser especially if pictures of the true Toyozakura are displayed at the point of sale.

An honest vendor would at least describe what the flower will look like or picture it even if the deceptive name is used.