Price Comparison

[Ray]

Fair warning, this is totally self-serving, and constitutes advertising, but the results astounded me, so I can't help but share.

I took a look at my product line and that of two other supplies dealers here on the east coat. I found 25 products that the three had in common, and did some price comparisons on a per-unit basis.

One of the two, a long-time supplies vendor and one I trust and have done business with myself, had prices ranging from 14.7% lower than mine on one product, to 96.7% higher on another, for an overall average of being 41% higher. (Don't forget, these are for identical items - some thing they carry, I don't, and vice versa, so overall, if you consider that we carry similar items that might be adequate substitutes, I'd estimate we're quite on par with each other.)

The other, a newer-, and very popular supplies vendor, had prices ranging from 21.5% to 389% higher than mine, for an overall average of 136% higher. Yep - on average, what costs $1 from me costs $2.36 from them. Again, I was comparing identical products, and they do offer more potential substitutes, but WOW!

So shall I consider jacking up my prices?