PPM is parts per million, and it's used to indicate how much of a nutrient is in the fertilizer. One view on fertilizing is the starve and binge method, where the orchids get a strong dose of fertilizer once a month or so, then only water. The other view (which is more and more widely adopted) is weakly-weekly, were you give a reduced amount of fertilizer nearly every watering, which is more consistent with how plants would be fed in the wild. In that case too much fertilizer all the time would lead to salt burns. For orchids with average nutrition needs (phals, oncs, dens and some other groups. A good value to aim for at each watering is 125ppm Nitrogen.
Ray has a great calculator on his website that allows you to plug in the starting value of nitrogen, the target ppm N, and then it gives you the teaspoons or ml to add per gallon/liter.
Fertilizer PPM Calculator (scroll to bottom of page)
For example my fert is a NPK 5-6-7. At 125ppm N I need roughly 2,5ml of fert per liter of water.