Assuming you have a nice, fresh bottle of SuperThrive that has been stored properly, it will be effective at stimulating root branching and growth, so now, at the time of repotting, is the ideal time to apply it.
If the product is old or was ever allowed to be warm or in the sun, the synthetic hormones have degraded, and your experience will be like that of paphluvr. That is true of any synthetic formulation. If you want the best stimulant available, get some KelpMax, which is a natural product that contains stabilizers that keep it active for several years.
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