This immediately reminded me of the 'Lady Orchid' a UK native (Orchis purpurea) and to some extent the 'Monkey Orchid' (Orchis simia). Actually what it reminded me of most was an article I saw about a natural hybrid having been found in the UK between Orchis purpurea and simia.
Anyway, I was surprised these ones in your pics were not the same genus. Then I noticed the Genus they are... Amerorchis... which is surely a concatenation of American Orchis. I could be wrong about that, but I would be surprised if Amerorchis is not closely related to Orchis, or maybe that's something everyone else knows except me
They both have that little 'man' look to their flowers and I love them.