Educating the public - your thoughts and opinions please

[Paul Mc]

Hi Discus! I am not familiar with that work, so I will read it.

Perceptive as always, you perfectly understood what I am examining. My last job was marketing for a niche product and service nationwide. One thing I learned through study groups was what we perceived as important about our products and services were completely lost on others. So we did studies on those "in the know" and those who didn't know us. It was disturbing how many inside the organization had no clue themselves why we were "so great". Hehehe...

We must examine all sides/arguments, find commonality and a way to educate to ensure all in contact understood (employees, clients, etc...). Niche marketing is much more complex than normal.

Paul McMahon
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