Virus is certainly a possibility but to me it also reminds me of something I saw in one of my plant breeding courses. It looks like the result of a transposon induced mutation. Transposons are also called 'jumping genes', because they have the ability to jump from one part of the genome to another. That's all they do basically, and don't seem to have any other function other that replicating and 'jumping' If the transposon lands in the middle of the genome segment coding for flower pigments, and is in the right cell layer, then pigment synthesis is disabled in certain parts of the bloom and the result is what you see on your bloom.
If the mutation occured late (when bud is about to form), then usually only one bloom is affected. If the mutation occurs earlier in the growth of the plant, you will see the same thing, in varying degrees, on other blooms. But like I said, this is just another possibility!
Here's an example of this in Ipomea (top line of pics only), were transposon mutants are common. Scroll about halfway down to the paragraph on 'Endogenous Transposons with High Displacement Activity' to see it
Ipomea transposon mutants