I purchased this from First Rays in April (in spike) and it's been blooming for a few weeks now. It also has another spike on the way. It has a really nice fragrance, and was especially strong for the 1st week or so after it opened. It filled the whole room with a nice perfumey soapy scent. Sorry for the vague description but the fragrance is hard to explain as I've never smelled anything quite like it.