I think it is just a marketing name. Whatever the real name is, it looks to me like a member of Rex Begonia, the ones people grow for the beautiful foliage.
I used to have quite a few, then when I go away, many dies due to "drought". lol
I have one that I intend to keep. Mine has silver color with red on the back side. Under high light, the silver leaves do get some reddish hue.
By the way, these are tropical and cold is their biggest enemy.
The best is warm and humid, but I've been successful with them in my dry city apartment.
Also, while overwatering is not a good idea ( for any plant unless they are water plant, right?), underwatering is just about as bad. Did I mention that I killed these while I was away?
You want fine moss kind of potting mix like African Violet mix, that is light, airy, moist, yet well draining.
Keep them well watered and warm, then you will do great!
By the way, did yours come this way with leaves all hanging down low like that? I think it could be the sign of underwatering? check the potting mix and see if it isn't too dry.
Good luck!
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