That's so cool! It's neat to see a "paintbrush" from another continent!
North America has its own version of a "paintbrush" (probably several actually, but I only know one). Personally, I think your paintbrush looks a bit more brushlike. It actually has "bristles"!
Genus: Castilleja
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The Castilleja is the red. The purple is alpine lupine. I wish I had some of my close-ups or a picture with more paintbrush in it. It's usually denser, but lupine is a very aggressve plant.