I second Matt's guess. I'd say Guzmania. Haven't grown any myself (my collection is mostly tillandsias) but I'd say brighter light than phals. Keep the inner vase filled, let the media dry out, then drench. I had a vriesea (that I got bored with in my callous, not-so-distant youth) that I cared for in this way and it grew very well.
Keep the plant after it blooms if you like it. The parent will most likely die, but it will produce pups, or offsets, from the base or from in between the leaves near the base. These can take several years to bloom again, if they bloom at all. Many (in fact all, I believe) bromeliads can be induced to bloom once they reach an appropriate size by enclosing them in a clear plastic bag with an apple or other fruit inside. The fruit produces ethylene which triggers the bromeliad to bloom (ironic, since in most plants ethylene inhibits flowering and promotes ripening and senescence instead).
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