I agree that you should always go by the tag, the picture labels are reused for many different species and hybrids that fall into the same general 'look type.'
I doubt that Sun Bulb (Better-Gro is their retail brand) stole a picture from Greg Allikas to use on labels that go out around the country. Greg and Sun Bulb are both in Florida and pretty involved with AOS as far as I know, so use of one of Greg's images is probably with his explicit permission. I guess it's possible but it seems very, very unlikely to me.
I hope your plants do well, sounds like you picked out some good ones!
--Nat