You said it is a "new" phal. Did you just buy it? Did it have these buds when bought? If so, the new buds probably had trouble adjusting to the new growing conditions. Change in light, temp., humidity...etc. It is one of the hazards when we buy an orchid in bud. But do not worry, the flowers that make it will be around for your enjoyment. Then there is always next time it blooms.