Bought this at Lowe's several years back. Must have liked it at the time, but now I'm not sure why I bought it. It is kind of cute and colorful though. The single flower photo depicts the color more accurately.
Would suspect Phal. bellina or violacea as one parent and ? as the other.
If it's not fragrant, I would not think that this is a bellina or a violacea hybrid. Most hybrids of these plants are fragrant. Still, it's really cute!