Yay, an alternative to Hygrolon.
Wish shipping wasn't so prohibitively expensive from the USA :/
Ray - You state that it "wicks well" but there is no quantification of this. Your test for water retention&gravity drainage doesn't really equate to a "wicking" test (which I would consider to be adequately tested by two dry pieces, one of each, being placed with the bottom inch or so in water, whilst held vertically in the air, and seeing how high up the mat gets wet over an equal time period and environmental humidity).
I'm not certain what a fair, objective test for wicking/wetness at height would be; perhaps holding a piece of moisture indicator paper every cm up the cloth? Or starting at the top and working down and seeing where the indicator strip first picks up "wetness" - you'd have to ensure equal pressure on both strips, of course.
Independent (different cloth samples) replicates would be nice.
A weight-for-weight comparison won't really help for wicking either (because it stands to reason than a thicker bit of cloth can hold more water, but it may not necessarily be dry that high up the cloth). It's potentially possible to assess this by then chopping into strips and weighing each horizontal strip, but how you'd achieve a sensible result when cutting would likely squeegee water all over the place I have no idea. A laser perhaps...?
The overall amount of water held is interesting, but I'm most interested in how effectively the fabric "wicks" from a reservoir.
I'd be really interested to see a comparison in wicking effectiveness between the two when you're feeling bored.
Congratulations on bringing yet another interesting product to market.