"Hard as possible" means as much light as possible short of sunburn, which I wouldn't imagine would be a problem in Derby. Most Dendrobiums need a lot of water when making new growth. Dendrobium is a very widespread genus in Asia, and there are plants from many different climates. But all of them need lots of water when making new growth.
Your beautiful plant is a Dendrobium nobile type hybrid. You [formerly could] read exactly how to grow it on the Yamamoto Dendrobiums Web site. Now is, indeed, its time to grow. They can be manipulated to flower at any time of the year by manipulating temperatures, and they generally begin new growth around the time they form buds.
Edit June 15 2020:
Yamamoto Dendrobiums in Japan hybridizes and produces a great number of these plants. Their Web site formerly had excellent growing information for hobbyists. Unfortunately it is no longer there. You can still look at the varieties they grow, and maybe see one very similar to yours.
I saved the page, and summarized it in a post in this thread:
Uncertain if Dendrobium is still alive
Yamamoto now has a
page showing how to force Dendrobium nobile for Christmas flowering in Japan's climate. There is a lot to learn from that page, but it is intended for growers who can artificially heat and cool their greenhouses during off seasons. Note they use coconut husk for growing medium, which many orchidists would say retains too much water for orchids. For many orchids that is correct, but this is a very thirsty orchid.