I got this cute little guy today. Just so you get an idea how small it is: the flower is less than 1 inch across and the tallest cane is about 4 inches to the tip of the leaf. I hope I don't kill it! It has been raised in this heat and rain so it must be hardier than it looks. Look at the moss and weed traveling companions that came in the basket (I got those for free!).
Congratulations on your new acquisition. I have several bracteosum plants in my collection. I find the plants to be quite easy to grow and are very hardy. Besides white, pink is a common color. Adult plants bloom profusely and the flowers will last for months. You will enjoy your blooms for a long time.