Which Photo Would You Click?

[cb977]

Originally Posted by PaphMadMan

Well, if you're on Facebook you deserve whatever you get. It will be the downfall of western civilization.

My ...we're all entitled to our own opinions

[Gin]

Mine went to the Epicat. a bright attention getter ..

[Tropicgirl]

I would click on the Encyclia or the Epicat.

Although, for quantity clicks the woman with den would get tons but probably not for the right reasons.

[Izzie]

Unfortunately, as others have said, the woman with dendrobium might get the most for the wrong reasons- but not necessarily by people that aren't sincerely interested in orchids. just human nature.

I'm most drawn to the first two, especially the Epicat- is very striking, really grabs you.

[natasha]

the epicat is really an attention grabber! though it also can mean that you hired a very good photographer! as for ads in fb, i seldom click on them... try fan page!

[RosieC]

I agree about a fan page being a better thing than an add.

There are a lot of nonsense fan pages which I ignore, but orchid related ones I will often at least have a look at and if that then lead you on to links to a website, or contact details or whatever you would probably find you get more interest.

[epiphyte78]

Thanks everybody for your feedback!

I created a new ad exactly the same as the old ad except that I used the photo of the Epicat (with permission from the photographer/grower who is a member of our society) instead of our logo. The results were kind of surprising....the click through rate was .043% for the Epicat compared to .042% for the logo.

Epicat / Logo
25,710 / 26,125 impressions
11 / 11 clicks
0.04 / 0.04 CTR (Click Through Rate)
2 / 2 Actions (People who became fans)
0.01 / 0.01 AR (Action Rate)
0.32 / 0.33 CPC (Cost Per Click)
0.14 / 0.14 CPM (Cost Per 1000 impressions)
$3.53 / $3.59 Total Spent

My guess is that it's logical for the percentage of clicks to decrease over time...without knowing that rate of click decline it's kind of hard to compare the effectiveness of the two images.

A few notes...

The ad was for my society's facebook page...which I'm pretty sure is a fan page.

On facebook you can either select to pay for each click or pay for each 1000 impressions. Both the Epicat / logo were the cost per 1000 impressions option. So even if 500 people had clicked the ad I still only would have paid the $.14 per 1000 impressions.

Personally, I would have clicked on the lady with the Dendrobium because I'm a huge fan of seeing orchids growing on trees! For me a "just ok" orchid growing on a tree has more appeal than a "nice!" orchid growing in a pot. Plus it probably doesn't hurt that I'm a straight male.

"Over the top" is certainly subjective...but there's no arguing against the old advertising adage that "sex sells". If you select the cost per 1000 impression option then it doesn't matter if people click the ad for the wrong reasons...what matters is catching their attention.

But I wouldn't have selected the lady with Dendrobium pic for the ad because I think the "sex sells" adage might primarily apply to straight males...which seem to be a minority in orchid societies. As I mentioned in my post on the demographics of orchid growers...orchids are most popular with women between the ages of 20 and 30...at least on facebook and for my area.

I mostly included it to see how many other people LOVE seeing orchids growing on trees. The answer is clearly... not enough!

Hmmm...I just noticed that when you create an ad on facebook there's a link for advanced targeting. Interesting.

[Tropicgirl]

Had it been just the orchid growing on a tree you may have gotten different results.

[RosieC]

Originally Posted by Tropicgirl

Had it been just the orchid growing on a tree you may have gotten different results.

I agree, I love seeing orchids on trees, but the woman makes me think it is trying to use sex to sell so I wouldn't vote for it.

[natasha]

well, some opinion from me... i would definitely click on a wonderful close up of an orchid coz it can scream quality. the flashier the colour the better i think! should you put a complicated picture, people might not even notice becoz can't see clearly. the ads squares are too small for much details. about the demographic, i think its wrong. many people i know don't bother to put their interest in the profile, i just put in yesterday, but i'm already looking how to delete all the stuff back. people usually put the bare minimum. female or male hobbyist? i think older males!