The second bloom finally opened all the way and now the fragrance is starting to show it up. perfect!
And I think I figured out the coloring issue. So in dimmer lighting the flowers look like a dark, dark purple. But place the plant in bright, direct sun and you'll see the color truely is a fuscia and that's what the light from my strobes simulates, 5600K daylight, thus the color shown above. Oh well, it's still pretty.