I presume you've bought it already in bloom. Flowers, like the older leaves (in the bottom) also die.
You photos are not very sharp/nitid so I'm kind of guessing.
As I told you the medium seems too dry, as well as the aerial roots, while the ones under the medium seems to be pale green.
Your orchid is a phalaenopsis. Their roots, when dry, are silver but when you pour water on them they become green. As they are drying the green becomes light green and, finaly, silver. When you notice that the roots in the upper half of the medium are silver then it's time to water again. Depending on your conditions and type of medium it may change but, as a reference, the usual is once per week.
Don't ever let the pot sit in water because it leads to rot.
Some people repot as they buy them because commercial growers, in order to keep humdity in the pot, use sphanum moss to retain water/humidity. This causes root rot so people repot them and replace the medium by something that drains water easily, such as bark. Roots need water but also air circulation so this material is a good bet.
I'd sugest you to read
this thread. It has a lot of information.