Aparently it was all of the roots which were still under the water, those above the water were green.
Talking to folks on facebook various ideas have been suggested, including cold water causing pink growth, light levels (but dismissed that as it's the lower roots in the pot).
However at the moment the main thought is something in the fertiliser. He used the
Orchid Baby Bio, not sure if that is available elsewhere in the world but it comes in a pink bottle. We've not looked closely at the actual liquid but my brother will do that when he get's home to see if it has any pink tint to the colour. If so maybe it's absorbed the colour.