Out of 227 submissions, an "independent" group (my wife & kids, my two sisters-in-law, their husbands and kids - we were all vacationing together in Litchfield Beach SC last week) chose "KelpMax" as the product name. It's unique, yet similar enough to the original name to be somewhat consistent. I even have a similar logo for consistency:
Two individuals (one from here, one from another forum) submitted names close enough to that that they each get a free bottle.