Good question, ginnibug.
We relied on reaching out to interested folks. For example, when we raised funds to protect the golden lion tamarin in Brazil, we went to small groups and individuals who are interested in primate conservation.
So we like to connect with folks who are passionate about the specific plants or animals in a conservation/restoration area. To our minds, it gives a donor the opportunity to be more focused than giving to a general conservation fund (which often siphons off a significant portion for overhead).
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