sometimes when you buy a new orchid in spike the stress alone is enough to cause a blast, and phals are known for it. some need time to acclimate to your growing conditions. did you buy it from someone who spiked it in they're greenhouse or was it a "flipper" like the grocery stores that will buy in a ton and turn them around and sell them right off. don't give up hope. stick with it and im sure you can rebloom it!
also remember that you shouldnt turn them when in bud. leave them so the light is always facing the same side until the buds open. i had a professional grower once tell me they can handle getting turned two or three times, but after that buds will drop on ya. so i place all my tags in back of the pot so i always know that i put it back the same way when im done watering. just a tip
good luck and welcome aboard!