I don't claim to have the experience of the members who have already responded here, but I'm just offering a different perspective. I've been growing Phals for about ten years now. They live on my kitchen/dining room table, in front of a large south-facing window with sheer curtains that I draw on days when the sun is shining directly in. They stay inside all year round, and my house, like yours, LR, stays at about 70 degrees day and night, all year round.
I can tell you my ten or so Phals rebloom reliably -- now. For the first few years, I was frustrated, but after listening to advice here on the OB, I finally added some supplemental lighting. I didn't think I needed it because of the south-facing window, but it made all the difference in the world! They get light from overhead now, as opposed to just coming in sideways through energy-efficient windows. I leave the lights on for twelve hours a day, every day. I used to do an extra 30 or 60 minutes in the summer, but I stopped because I got tired of having to call customer service twice a year to have them walk me through the steps of changing the timer settings.
As far as watering, I never withhold water. I water when they need it, which means when the roots I can see look silvery and the pot feels significantly lighter than when it was first watered. So I am not letting the medium get completely dry, just approaching dryness. The outside part that I can see is dry, but I'm sure there is still some moisture in the middle of the pot.
I fertilize with a weak solution approximately twice a month. I repot most of them on average every couple of years. Orchiata lasts a very long time, so it's usually when one outgrows a pot.
Again, I'm not disagreeing with the excellent advice you have already received, just offering my own personal experience. FWIW, all of mine are hybrids of the winter-blooming type, not the novelty or summer-blooming types. I tried the latter in the past and they did not like the conditions in my home.