Yes, when you buy an unnamed cross, you don't know what you will get. It will probably be somewhat intermediate between the two parents, but not always. Some plants are known to have a very heavy influence in progeny, like Brassavolas.
The first person to flower a cross traditionally has the right to name the cross. Sometimes the breeder expects to be asked by the person flowering it for the first time for permission to name the cross. The name of the cross is in Capitalized Words after the Genus of the cross.
If an outstanding example of a cross wins an award, or if a breeder thinks an unawarded plant is very good, it may be given a clonal name. That goes in single 'quotation marks' after the cross name.
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